Prospera Co., Ltd.
Minjung KimFounder & CEO
Minjung Kim is the Founder & CEO of Prospera Co., Ltd., a cross-border advisory and execution firm in Seoul. She leads Korea market entry, government and institutional engagement, and cross-border business building, and carries an engagement from the first diagnosis through structuring and execution.
A message from the founder
Twenty years of building and investing taught her that every market is entered differently, and that a partner you can trust — together with a real reading of the culture, the politics and the institutions — changes where a business ends up.
For companies coming into Korea, she works through the regulation, the business culture and the way Korean companies and institutions actually decide. For companies going out, she looks for the people who know that market and the partners worth relying on.
Where to start, who to work with, what entity and operating base to put in place, and how the business runs once it is moving: she goes through all of it with you, takes on the questions the people leading the business are carrying, and builds it with them.
Minjung Kim
Founder & CEO, Prospera
Role at Prospera
Prospera is built so that the person who diagnoses stays responsible, with specialists alongside. The person who first diagnoses a client's situation remains responsible for the structure and for its execution, so the reasoning behind early decisions is carried through negotiation and set-up.
Minjung Kim authors Prospera's guides and insight notes. Each article on this site identifies her as author, with its publication and last-updated dates.
Areas of expertise
She has delivered government and public-sector projects with Korean public institutions, built businesses in Southeast Asia and led public-private partnership projects with overseas governments.
- Korea market entry and cross-border business building
- Korean business culture, policy and regulation
- Government and institutional engagement for public-sector projects
- Public-private partnership projects with overseas governments
- Cross-border transaction structuring
- Digital assets and financial infrastructure: stablecoins, RWA/STO, institutional custody and wallet infrastructure
- Digital asset policy and regulation
Korea market entry, cross-border business building and the government and institutional work behind public-sector projects are the core of Minjung Kim's own expertise. Digital assets are one field within it. Prospera does not present them as separate corporate practice areas; they inform engagements where they are relevant.
Other positions and interests
Minjung Kim is an advisor to ClassHankyul LLC, a Korean law firm, on digital asset and emerging technology regulation.
Legal, tax and accounting services are provided by affiliated professional firms that contract directly with clients. Positions held by the founder and by partners, and any interest arising from them, are disclosed in writing before an engagement begins.
Writing by Minjung Kim
- GuideThe Complete Guide to Entering Korea
- GuideThe Complete Guide to Cross-Border M&A in Korea
- GuideThe Guide to Korean Supplier Sourcing
- GuideThe Guide to Korea–Japan Joint Venture Structures
- GuideThe Guide to Overseas Expansion for Korean Companies
- GuideThe Guide to Fund Manager Entry into Korea
- Decision guideKorea Subsidiary vs Distributor: Which Model Fits?
- Decision guideWhen Should a Foreign Company Form a JV in Korea?
- Decision guideWhat Should a Buyer Check Before Acquiring a Korean Company?
- Decision guideBuy-Side vs Sell-Side M&A: What Is the Difference?
- Founder insightThree Issues I Would Resolve Before Signing a Korean JV
- Founder insightWhat Foreign Buyers Should Watch in Korean M&A
- Founder insightWhy Korea Entry Starts With Structure, Not Introductions
- QuestionHow can a foreign company enter the Korean market?
- QuestionWhat does a Korea market entry advisor do?
- QuestionWhat should a Korean company prepare before entering Japan?
- QuestionHow does cross-border M&A in Korea work?
- QuestionHow do I find a Korean JV partner?
- QuestionWhat should a foreign fund manager prepare before entering Korea?